The Sacramento Kings opening game on October 30 against the Denver Nuggets will be aired without commercials by KXTV, reports The Sacramento Bee.
"We are excited to offer the home opener commercial-free," Kings president Chris Granger said in a statement, "and give our wonderful fans a peek into the arena experience of what is certain to be a special night."
The broadcast station partnered with the franchise and will air 11 Kings games through the season. It is unclear as to what the team will do with the additional air-time, but this will be the first Kings home game since the ownership change and Sacramento's successful campaign in keeping the franchise.
The new ownership of the Kings has repeatedly mentioned that enhancing the fan experience is a focus of the upcoming season and beyond. Andy Miller, one of the new Kings co-owners, spoke with Sactown Royalty last week and discussed what changes fans can expect. Changes ownership is looking to make range from a raised level of "respect and attention" to fans attending games at Sleep Train Arena to more fan involvement with social media.
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